We chose to invest in The Money Club primarily because the company engages with a huge and yet underserved market: the lower-middle-income class worker in the informal economy who do not have an easy access to formal credit. More than 400 million people in India depend on informal savings-consortium like chit funds, for example, for their financial security. The Money Club digitalises that behaviour into a secure, P2P platform- granting not only access, but also structure, trust, and a transaction history that can be used to unlock further financial services.

We recognised early that the platform's greatest potential lay not merely in B2C savings but in becoming digital infrastructure for community-based finance. Working with the team, we pivoted the model toward the B2B2C side of things to forge partnerships for gig worker ecosystems, blue-collar communities, and organisations with large user-bases.

We have supported the company in defining product-market fit and building for operational scale as well as developing a white-labelled platform (Vriddhi) servicing users across geographies and demographics-with a retention rate of almost 95% and a default rate of less than 1%.