Why We Invested
ACRU enabled small-ticket, SIP-style investments across mutual funds, digital gold, and silver—targeting individuals and small businesses. With a strategic focus on capturing inward remittance flows, ACRU built a differentiated investment rail. We backed the team early for their inclusive approach to wealth creation, and in 2024, ACRU was acquired by Borderless, validating their vision.
Acru
Seed
Cross-border Financial Wellness
Investment Status
Exited
Founders
Manjunath Reddy and Hari Praveen
Founded in 2019
Location
Bengaluru, India
About
Acru is dedicated to democratizing wealth management for millions of underserved Indians, driven by a strong belief in the transformative power of savings and investments. Their core mission is to empower individuals on their financial journey towards freedom by facilitating micro-savings, starting from as little as ₹1, and enabling investments in digital gold, silver, and mutual funds. They achieve this by offering a platform that allows banks, fintech companies, and other enterprises to quickly launch customized savings and investment products. This white-label solution minimizes costs and integrates seamlessly with existing systems, ultimately helping a vast underserved population achieve their financial aspirations through accessible and flexible investment avenues.