Why We Invested
GreyMatter’s Upaz platform transforms agri-input financing by removing cash from the equation. Instead of disbursing loans directly to farmers or FPOs, funds are routed to input providers—ensuring fertilizers, seeds, and pesticides are procured with zero diversion. Upaz also streamlines repayments. We invested because this model brings transparency, control, and scalability to agri-finance, solving a critical bottleneck in rural lending.
Grey Matter
Pre-Series A
Agri Commerce & Financing
Investment Status
Active
Founders
Neetesh Singh Thakur
Founded in 2018
Location
Delhi, India
About
Grey Matter company empowers farmers in rural areas by establishing a "Community commerce & Financing Model". Their on-ground field officers organize farmers into small groups, providing them with access to high-quality agricultural inputs on credit, which they repay in instalments. Through a tech stack, these officers deliver training on research-backed farming practices and expert advice, significantly boosting productivity and building strong, lasting relationships with over 85% repeat clients. The company is now expanding its services to help farmers directly sell their produce to buyers, aiming to complete the entire agricultural value chain.